Almost everyone has heard the adage about how much more expensive it is to acquire a new customer compared to retaining an existing customer. No wonder customer retention is one of the key areas of focus for most organizations. These days, it is really easy for customers in most industries to switch to another company. This makes it even more important to identify customers who might potentially be looking to switch.
Nakunj Inc has established a methodology to identify customers who are potential 'churn' candidates. Using a smart combination of good-old business intelligence, and advanced predictive analytics, Nakunj can help your organization get smarter about retaining good customers.