Data quality is used generically in the BI world to represent a variety of aspects of data. Data cleansing involves standardizing and conforming a company's data based on established standards. The old adage of garbage-in-garbage-out does not sit well with executives in today's corporations.
BI projects are well-known for uncovering data quality issues. Nakunj Inc takes a proactive approach towards Data quality. Often times, our BI projects result in process improvements which inturn produce good quality data in transactional systems.